This blog of digital marketing investigates the regulation and restrictions of digital marketing in the course of the London 2012 Olympic video games, with evaluation of actions taken via social networks and digital marketing associated with the mega sports occasion. Results show that, where this problem was concerned, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) was the maximum restrictive OCOG in records.
But, there are neither specific felony gear nor international agreements to restrict ambush advertising and marketing and protect professional sponsorships.
This blog looks at the proliferation of ambush cases throughout the London 2012 Olympics and underlines the substantial boom of this exercise, in spite of reinforcement of present laws. Findings display that manufacturers were very ingenious on the expense of legit sponsors and that social networks may be effective publicity channels.