– In this blog, an important review of Grant’s paper turned into conducted to become aware of the limitations and weaknesses of the framework, which prevent its effective software in the modern digital marketing era.
– As an end result, this paper presented a modified framework and four propositions to consider dynamic talents in the new turbulent environment and extend the relationships between a company’s sources, talents, dynamic capabilities, aggressive advantage and competitive method. Findings tied to this initiative will provide crucial contributions to investigate.
– Rooted in resource-based view (RBV), the proposed framework puts ahead a valid theoretical basis on how to create a competitive benefit from a firm’s inner factors, consisting of strategic sources, capabilities and dynamic capabilities. Furthermore, it contributes to RBV literature with the aid of thinking about dynamic talents, because the firms’ most important elements inside the contemporary dynamic digital market.